Rachel Curry, a freelance reporter contributing to CNBC and Observer, discussed her journey into freelancing, emphasizing the importance of pitching to editors and building relationships. She highlighted the challenges of standing out amidst numerous pitches and the value of relevant, non-trite stories, particularly in tech and AI. Curry also announced her upcoming newsletter, "Acronym," set to launch in December 2024, which aims to cut through corporate jargon and focus on impactful, candid stories. She noted the shift towards newsletters and the evolving media landscape, including her teaching journalism in Australia, which now includes multimedia forms like TikTok and podcasts.
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Rachel Curry: Freelance Success, AI Reporting, and Cutting Through Corporate Jargon
cogcast
Marketing in finance is complex. Audiences are niche, with limited time and energy to find out about new products and services. Regulation limits what companies can do.
At Cognito, we specialise in working with this complicated audience. For 20 years, we've helped companies find and grow their businesses. We are an integrated PR, marketing communications and digital agency, specialising in finance, investment and technology.
Our cogcast is a place to hear from our global experts on the changing way we communicate. More resources are available on cognitomedia.com
Marketing in finance is complex. Audiences are niche, with limited time and energy to find out about new products and services. Regulation limits what companies can do.
At Cognito, we specialise in working with this complicated audience. For 20 years, we've helped companies find and grow their businesses. We are an integrated PR, marketing communications and digital agency, specialising in finance, investment and technology.
Our cogcast is a place to hear from our global experts on the changing way we communicate. More resources are available on cognitomedia.com
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