In this episode of Cogcast, Larissa Padden sits down with Michael Thrasher, a seasoned journalist who has spent over a decade covering wealth and asset management. Thrasher shares his journey from working at Institutional Investor magazine to founding Modus News, a newsletter dedicated to family office professionals. Michael sat down to talk about the decision to strike out on his own, how he works with PR as a founder versus a reporter, and how media has changed since his days at a daily print newspaper in Ohio.
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Marketing in finance is complex. Audiences are niche, with limited time and energy to find out about new products and services. Regulation limits what companies can do.
At Cognito, we specialise in working with this complicated audience. For 20 years, we've helped companies find and grow their businesses. We are an integrated PR, marketing communications and digital agency, specialising in finance, investment and technology.
Our cogcast is a place to hear from our global experts on the changing way we communicate. More resources are available on cognitomedia.com
Marketing in finance is complex. Audiences are niche, with limited time and energy to find out about new products and services. Regulation limits what companies can do.
At Cognito, we specialise in working with this complicated audience. For 20 years, we've helped companies find and grow their businesses. We are an integrated PR, marketing communications and digital agency, specialising in finance, investment and technology.
Our cogcast is a place to hear from our global experts on the changing way we communicate. More resources are available on cognitomedia.com
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