Global Capital’s U.S. Bureau Chief Oliver West joins Cogcast to discuss the delicacies of banker-source relationships, reporting on the capital markets and the value in speaking with the trade media – despite the paywalls. In this latest episode, Olly talks about his career journey from covering Latin American bonds to the U.S. ABS market as well as how he prefers to work with sources and the balance between on the record and on background when covering the capital markets.
Oliver West: The news cycle moves too fast in the capital markets for general pitches – let’s get to the point
Oct 22, 2024

cogcast
Marketing in finance is complex. Audiences are niche, with limited time and energy to find out about new products and services. Regulation limits what companies can do.
At Cognito, we specialise in working with this complicated audience. For 20 years, we've helped companies find and grow their businesses. We are an integrated PR, marketing communications and digital agency, specialising in finance, investment and technology.
Our cogcast is a place to hear from our global experts on the changing way we communicate. More resources are available on cognitomedia.com
Marketing in finance is complex. Audiences are niche, with limited time and energy to find out about new products and services. Regulation limits what companies can do.
At Cognito, we specialise in working with this complicated audience. For 20 years, we've helped companies find and grow their businesses. We are an integrated PR, marketing communications and digital agency, specialising in finance, investment and technology.
Our cogcast is a place to hear from our global experts on the changing way we communicate. More resources are available on cognitomedia.comListen on
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